Legal

Cookie Policy

Last updated: 21 May 2026

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, improve performance, and enable analytics and marketing functionality. Cookies are not executable programs and cannot carry viruses or install software.

We use cookies on thaayakam.co.uk to improve your experience and to understand how our site is used. This policy explains exactly which cookies we set and why.

2. How we use cookies

We use cookies in three ways:

Essential cookies — necessary for the site to function correctly. These are set without your consent.
Analytics cookies — to understand how visitors use our site so we can improve it. Only set with your consent.
Marketing cookies — to measure the effectiveness of paid advertising. Only set with your consent.

When you first visit our site, a cookie banner gives you the option to accept or decline non-essential cookies. You can change your preferences at any time.

3. Essential cookies

These cookies are required for the website to function. They cannot be switched off in our systems.

Name	Provider	Purpose	Duration
`cookie_consent`	thaayakam.co.uk	Stores your cookie consent preferences so we do not show the banner on every visit.	1 year
`__cf_bm`	Cloudflare	Bot management — distinguishes human visitors from bots to protect site security.	30 minutes

4. Analytics cookies

These cookies help us understand how visitors interact with our site. All data is aggregated and anonymised; we cannot identify individual users from analytics data.

Google Analytics

Name	Provider	Purpose	Duration
`_ga`	Google Analytics	Registers a unique ID for distinguishing users. Used to calculate visitor, session and campaign data.	2 years
`_ga_*`	Google Analytics	Used to persist session state across multiple pages.	2 years
`_gid`	Google Analytics	Registers a unique ID for distinguishing users within a 24-hour window.	24 hours
`_gat`	Google Analytics	Throttles request rate to the Google Analytics server.	1 minute

Microsoft Clarity

Name	Provider	Purpose	Duration
`_clck`	Microsoft Clarity	Persists the Clarity User ID and settings specific to the website. Used to associate page views with user sessions.	1 year
`_clsk`	Microsoft Clarity	Connects multiple page views within a single session into a single Clarity session recording.	24 hours
`CLID`	Microsoft Clarity	Identifies the first time Clarity saw this user on any site using Clarity.	1 year
`MR`	Microsoft Clarity	Used to indicate whether to refresh MUID.	7 days
`MUID`	Microsoft Clarity	Identifies unique web browsers visiting Microsoft sites. Used for user session aggregation.	13 months

5. Marketing cookies

These cookies are used to measure the effectiveness of advertising campaigns. They may track users across sites and are only set with your explicit consent.

LinkedIn Insight Tag

Name	Provider	Purpose	Duration
`li_fat_id`	LinkedIn	Member indirect identifier for conversion tracking, retargeting, and analytics.	30 days
`lidc`	LinkedIn	Facilitates data centre selection for LinkedIn.	24 hours
`UserMatchHistory`	LinkedIn	Synchronises the LinkedIn ads ID syncing.	30 days

Meta Pixel

Name	Provider	Purpose	Duration
`_fbp`	Meta	Used by Facebook to deliver advertising and track visits across websites that use Facebook services.	3 months
`fr`	Meta	Used to deliver, measure, and improve relevance of ads on and off Facebook.	3 months

6. Third-party services

Some of our pages embed third-party services which may set their own cookies:

Calendly — used for scheduling calls. When you visit our booking page, Calendly may set cookies to manage the booking flow. See Calendly's privacy policy.
Cloudflare — our CDN and security provider. Cloudflare may set cookies to protect against bots and DDoS attacks. See Cloudflare's privacy policy.

These services have their own privacy and cookie policies. We encourage you to review them.

7. Managing your cookies

You can manage your cookie preferences in the following ways:

Cookie banner: Use the consent banner at the bottom of our site to accept or decline non-essential cookies. You can revisit these settings at any time.
Browser settings: Most browsers allow you to block or delete cookies. See the help documentation for your browser:
Opt-out tools: You may opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

Please note that blocking essential cookies will affect the functionality of our website.

8. Changes

We may update this Cookie Policy when we change the cookies we use or when there are regulatory changes that affect us. We will update the "Last updated" date at the top of this page when we do. We encourage you to review this page periodically.

9. Contact

If you have any questions about this Cookie Policy, please contact us:

Email: hello@thaayakam.co.uk
Post: THAAYAKAM LTD, Registered in England and Wales, Company No. 12875849

You may also view our Privacy Policy for information on how we handle personal data more broadly.