Cookie Policy
Last updated: 21 May 2026
This Cookie Policy explains what cookies are, how THAAYAKAM LTD uses them on this website, and the choices you have regarding their use. By continuing to use our website, you consent to the use of cookies in accordance with this policy. This policy should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognise your device and store certain information about your preferences or actions over time.
Cookies can be set by the website you are visiting (“first-party cookies”) or by third-party services operating on that website (“third-party cookies”). They may be stored for the duration of your browser session (“session cookies”) or for a defined period after your visit (“persistent cookies”).
2. How We Use Cookies
We use cookies for the following purposes:
- To ensure our website functions correctly and securely
- To understand how visitors navigate and interact with our website
- To record session replays and heatmaps to improve user experience
- To measure the effectiveness of our advertising and marketing campaigns
- To enable remarketing and audience targeting on platforms such as LinkedIn and Meta
3. Types of Cookies We Use
We categorise cookies as follows:
- Strictly Necessary — essential for the website to function. Cannot be disabled.
- Analytics — help us understand visitor behaviour and improve performance. Require consent.
- Functional — enable enhanced features and personalisation. Require consent.
- Marketing — used for tracking conversions and delivering targeted ads. Require consent.
4. Google Analytics
We use Google Analytics 4, operated by Google LLC, to collect anonymised data about how visitors use our website. This includes pages visited, session duration, traffic sources, and device information. Data is processed on Google's servers, which may be located outside the UK.
Google Analytics uses IP anonymisation by default in GA4 and does not store full IP addresses. The data collected is used solely for improving our website performance.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated client ID | 2 years | Analytics |
| _ga_<ID> | Stores and counts pageview sessions for GA4 | 2 years | Analytics |
| _gid | Distinguishes users — stores and updates a unique value for each page visited | 24 hours | Analytics |
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
5. Microsoft Clarity
We use Microsoft Clarity, operated by Microsoft Corporation, to record anonymised session replays and generate heatmaps. This helps us understand how users interact with our pages — including click patterns, scroll depth, and navigation behaviour — so we can improve usability.
Clarity may record mouse movements, clicks, and page interactions. It does not capture passwords or payment details. Data is transmitted to Microsoft's servers and may be processed outside the UK under appropriate data transfer safeguards.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _clck | Persists the Clarity User ID and session preferences | 1 year | Analytics |
| _clsk | Connects multiple page views by a user into a single Clarity session recording | 1 day | Analytics |
| MUID | Identifies unique web browsers visiting Microsoft sites — used by Clarity for tracking | 1 year | Analytics |
To opt out of Microsoft Clarity, you can visit Microsoft's Privacy Settings or use browser-level controls to block tracking cookies.
6. LinkedIn Insight Tag
We use the LinkedIn Insight Tag, operated by LinkedIn Ireland Unlimited Company, to track conversions from LinkedIn campaigns and build audience insights.
The Insight Tag may also enable retargeting — showing our ads to people who have previously visited our website when they are on LinkedIn. LinkedIn does not share personal data directly with us; we receive only aggregated and anonymised reports.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| li_fat_id | Member indirect identifier for conversion tracking and retargeting | 30 days | Marketing |
| lidc | Facilitates data centre selection for LinkedIn | 1 day | Marketing |
| bcookie | Browser identifier cookie for LinkedIn features | 1 year | Marketing |
| bscookie | Secure browser identifier for LinkedIn | 1 year | Marketing |
| AnalyticsSyncHistory | Used to store information about the time a sync with the lms_analytics cookie took place | 30 days | Analytics |
| UserMatchHistory | LinkedIn ad analytics — syncing the LinkedIn ID and Google Advertising ID | 30 days | Marketing |
You can opt out of LinkedIn's retargeting by visiting your LinkedIn Ad Settings.
7. Meta Pixel
We use the Meta Pixel (formerly Facebook Pixel), operated by Meta Platforms Ireland Limited, to measure the effectiveness of our advertising on Meta platforms (Facebook and Instagram).
Data collected via the Meta Pixel may be used by Meta to deliver ads to you on Facebook, Instagram, and partner platforms. Meta acts as an independent Data Controller for data processed for its own purposes.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _fbp | Used by Meta to deliver, measure, and improve the relevance of ads | 90 days | Marketing |
| _fbc | Stores the click identifier when a user arrives via a Meta ad | 90 days | Marketing |
| fr | Used by Facebook for delivering, measuring, and improving advertising relevance | 90 days | Marketing |
You can manage your Meta ad preferences and opt out of interest-based advertising via your Facebook Ad Settings.
8. Managing Your Cookie Preferences
You can control and manage cookies in the following ways:
Browser settings:
Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies may affect the functionality of our website.
Third-party opt-out tools:
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time as we introduce new tools or technologies, or in response to changes in applicable law. The “Last updated” date at the top of this page will always reflect the most recent revision. We encourage you to review this page periodically.
10. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
- Email: hello@thaayakam.co.uk
- Company: THAAYAKAM LTD
- Registered in: England & Wales — Company number 12875849